Daniella Platt

Sales rockstar, best connector, Communications & Brand Strategist Daniella Platt links arms with brands on the full spectrum of business development.

Seeing a product, Daniella sees its potential. Through her consultancy, Looking Good YAYA!, she offers conceptual marketing ideas and puts strategies into action.  Like a primary doctor, LGY leverages the consultancy's relationships with "specialists" to give brands visibility and an edge. 

She is the author of two books, Looking Good and FITTING IN,  founder of workshops on How to Build Your Fashion Empire & Knock Your Sales Out of the Park, and works with emerging and established brands, and artists, teaching creatives how to sell and guiding brands to bring their idea from concept-to-life.  She also is a storyteller for Women Innovators and Brands with Purpose, and contributing Fashion Mannuscript editor.

Previously the #1 in ad sales at the Apparel News publication, notable clientele included Alternative, Anne Cole, LYCRA, Marcum, Ed Hardy, Skechers, NYDJ, Wells Fargo, Becca and Texollini. Daniella crafted 100’s of successful advertising campaigns earning a respected place in the business of fashion.

Her impressive portfolio also includes N41 Apparel ERP, retailer LUVVUL, Computer Generated Solutions BlueCherry, BBDO, NW Ayer, Ammiratti, Duncan Hines, Lego, Hugo Boss, Folgers, Avon, Monte Blanc and Visa International.