Meet Lee Smith, the Atlanta, Georgia-based founder of the Women Are Not Prey and Anxiety Is a Liar apparel brands.
“Each brand was initially started as a personal empowerment platform based on mantras I used,” Lee explained.
The brands evolved into more than personal empowerment over time and into visual activism supporting social revolutions, Lee said. The brands’ focus is to empower a person to wear the change they want to see.
The Anxiety Is a Liar collection is intended to normalize talking about mental health, and the mantra appears on various tanks, tops, masks and mugs.
It also totes feel-good actions such as “Unclench your jaw,” “Relax your tongue,” “Relax your shoulders,” “Take a few deep breaths,” “Smile,” “You got this,” and, of course, “Anxiety is a liar.” The collection can be found at anxietyisaliar.com.
Smith’s other collection, Women Are Not Prey, is a form of visual activism.
“I started the Women are Not Prey apparel brand to normalize and socialize the concept that women are not prey to predatory, harassing or bullying behaviors,” Lee said. See the collection on Instagram at @womenarenotprey and shop both collections at iamanempress.com.
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Daniella Platt is a fashion and lifestyle strategist who guides people from concept to sales success. Her book, “Looking Good, Be A Sales Rockstar & Fashion Startup Playbook” is on Amazon. Share your ideas with her at email@example.com.