Cartoon QD Foodie Launches Kitchen Tools with Braille, an innovation by Marci Heit, to teach kids about embracing others.
How do you feel about children's cartoons have a greater message? What if the products surrounding the shows are also practical, mindful, to deepen the learning? I am always inspired by Marci Heit, creator of QD Foodie, a cartoon and set of kitchen tools for kids and thrilled to share this Women Who Innovates.
We caught up with Marci to chat about her mission of launching QD Foodie, the tools and cartoon. Know, QD Foodie is a blind cartoon character who loves to cook.
We asked Marci about her inspirations to create a show with a lead character being blind, and how the tools with Braille and texture came on the scene.
She shared, she was interested in creating "a show that focused on understanding, appreciating, and embracing all kinds of people." QD Foodie, the blind character known Quinn Daisy is inspired by a 90 year old women, Elda, who lost her sight at the age of 70. Elda never let that stop her from doing all of the things she always loved.
Marci infused this purpose into QD Foodie. "Despite challenges, ingenuity and positive personality will guide you to accomplish your goals and reach your dreams."
How have you built exposure?
We launched with a kickstarter campaign to raise funds. The New York Times wrote a story. We have had local press coverage and lots of on-site events. We do demos at the farmers market on Sunday’s, where we mix white icing with food coloring with the eggplant whisk for cupcake demo's.
Have you thought of a ‘lower-priced line’ for a wider reach of your message? There would be an obvious clear product differentiation, for example Swell and Swell by Target, or Donna Karen vs. DKNY.
Yes, we would love to be spreading the message of achievement despite obstacles, and have range to be at a variety of stores in alignment with our message. Right now, we are direct-to-customer and at boutiques, as we focus on both the tools and cartoon. We know Millennials love causes too and are working to ignite their support.
You’re targeting moms with kids, and many of the moms are millennials. 52% of Gen Z and millennials buy based on what they find on IG, according to a recent Poshmark study. How are you growing your social presence?
More interns are joining us. We are posting often and building our story. We are taking the tools on the road for live demos. We host events with local micro-influencers in our community to widen exposure.
Marci, these tools came out fantastic! What’s next for QD Foodie?
We will be adding a 3 bowl set and a safety knife set, which will include a safety knife, safety kitchen shears, a pie cutter, etc. I would love to see these tools and cartoon in a TV morning show either as a segment in inclusion or as a gift idea.
How much do you sell each piece for?
Right now we have a special for the signature kit for less than $49.99, which includes 13 pieces plus the bag (you can purchase, here -- YAYA is not involved with this sale at all). Each piece compares to products at Sur La Table and Crate and Barrel, which retails for $14.99/piece, allowing for a retail value more than $150 MSRP. This is our wholesale cost which we are passing along as we build exposure QD Foodie Cartoon and Tools.
Congrats Marci! Whisk on with your mission of bringing awareness of embracing all kinds of people through QD Foodie.