REFLECTIONS & TAKEAWAYS

LA FASHION MARKET TOUR #1 - JUNE

Looking Good, everyone!

Hearing from designers and buyers that LA Market is a bit tricky to navigate, we put together a tour of Market.  It's amazing to talk to these retailers and designers about their vision, and be part of bringing their 'amazing-ness' to the world. Keep elevating! 

TAKEAWAYS! WHO DO YOU NOW KNOW & MORE!

1. POWER OF CONNECTIONS!   Knowing the individuals who set LA Market in motion including CMC executives, Cooper Design owners\D&A and Brand Assembly producers Showrooms and more is power.  Lean on these connections for freshness and opportunities, they are gatekeepers to so much information. If you want a copy, please let me know.
   
   
2. MARKET READINESS!  Know your target market, your customer, distribution, aesthetic, and price points.
   - Designers, target 40 stores for your sales.
   - Retailers, check out market trends to buy effectively.
   
   
3. NEXT LA MARKET, OCTOBER 8 -  California Market Center is launching LABEL ARRAY with a platform for new designers.  Reminder: Designers & Agents and Brand Assembly are viewing collections NOW for October.
   
   
4. MAKE IT YOUR OWN. Changes to a collection can be driven by rep or retailer. Allow for this inspiration in your collection and store. Create exclusives and uniqueness for your customer, with your buyer of mind.
   
   
5. HOW DO YOU NEED TO DO BUSINESS?  Need garments on hangers? Need drop shipment?  What other special criteria for distribution? Payment terms?
   
   
6. WHEN IN DOUBT, DO BUSINESS!  Digital linesheets or writing orders both enhance your bottom line!  Services such as NuOrder, JOOR, and Brandboom are popular. I’m happy to connect with you if you are interested in any of these platforms.
   
   
7. TRADE SHOW VS. SHOWROOM REP!  Which ever route you select, find what works best for you.
   - Retailers, let the showrooms know you so you can discover newness
   - Designers, the correct showroom rep for you is a strategic partner to market.  Trade Shows are a different spin with self-representation, and an open format, you never know whom your next conversation could be with - a hotels, airline, spas, boutiques, chains, ecommerce, subscription services, and more, globally.
   
   

KEEP BUYING & SELLING ~ BRINGING YOUR IDEAS TO THIS WORLD!
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