We have always been a visually-obsessed culture. Only today, how we shop, date, entertain and live is through a screen. Everything is merging — your future, the real world, the digital internet world — and now, your life is online!
So what are the trends ahead for a digitally-oriented society? To answer that question, we caught the WSGN trend talk during WWDMagic digital. Here are the five trends inspired by this talk, which align with the mood and lifestyle of the country.
So, whether you are shopping for yourself, for the holidays or creating your own line, here are a few concepts to keep in mind.
From Board Room to Living Room
Make sure your clothing style is “above the keyboard”-friendly. Consider looks that transition nicely from real life to screens. That can include bold and vivid colors, like orange, aqua and yellow.
Although athleisure was a trend long before the pandemic, it is even more ubiquitous with everyone working from home. Find everyday clothing that can take you from workout to work essential. WGSN suggested body suits and biker shorts for women, which are versatile. Remember, your upper body is your on-screen real estate!
Break Out the Jewelry
“Jewelification,” as I like to call it, is definitely an “above the keyboard” style. Accessories are an easy way to play with your limited styling on a screen. Have fun with big statement pieces, like chunky necklaces or dangling earrings. Beading, wooden pieces and artisanal looks are also popular show-stoppers.
Function & Form
As you shop or design, keep in mind what people want now that their lives and living patterns have changed so dramatically. The need for usability is high, as no one knows what is going to happen next. As WGSN noted, people are craving heritage pieces, like comfy loafers, clogs and slip-on sneakers, which have become the new mule.
Focus on pieces that are multi-purpose, multi-functional and all-weather that can take a person from day to night. People want to have something that works on both their Peloton and their Zoom. Help people find a way to feel great while giving them the function they need.
One of the biggest aesthetic trends right now is Boho style. Sometimes called “found in nature,” this trend highlights pieces that use natural dyes, have a unique, earthy color or sometimes a 3D texture. Luckily for manufacturers, it is easy to repurpose dead stock or vintage pieces for this trend.
When you’re designing, get inspired by nature. The most popular pieces are inspired by the sea, land, air or greenery. Go outside, and take it in!
Slow It Down
People are truly embracing crafts and craftsmanship now, as life and work has become slower. Without the hustle, people are able to slow down and appreciate the little things.
But in the end, while sustainability and craftsmanship are the buzz words of today, consumers still want fun. Sustainable and high-quality goods still need to be glamorous and exciting.
In the meantime, enjoy these moments of downtime. I hope these tips help you craft a collection you love and curate a closet that fuels your life.
Known for her “energy,” Daniella Platt is a fashion strategist who guides people from concept to sales success. Her book, “Looking Good,” which teaches creatives how to sell, is on Amazon. She can be reached at email@example.com.
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